Frequently Asked Questions

What exactly is NorthScale Lab?

NorthScale Lab is a marketing technology platform built for performance-driven teams. We unify campaign management, cross-channel analytics, smart reporting, budget monitoring, conversion tracking, marketing automation, and advanced data analysis into a single platform. Unlike traditional agency services, our product is software-first — we build the technology that makes your marketing team faster, smarter, and more scalable.

Which advertising platforms do you integrate with?

Our platform natively integrates with all major advertising and analytics platforms, including Google Ads, Google Analytics 4, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, Microsoft Advertising, Pinterest Ads, and more. We also connect with CRM systems like Salesforce and HubSpot, and data warehouses including Google BigQuery and Snowflake. New integrations are added quarterly based on customer demand.

How does pricing work?

We offer tiered pricing based on your annual ad spend and the number of platform seats. Our entry tier starts at mid-four figures annually and scales with your program. Every plan includes full platform access, core integrations, onboarding support, and standard customer success. Enterprise plans add dedicated account management, custom integrations, SLA guarantees, and advanced training. Contact our team for a custom quote tailored to your specific needs.

How long does implementation take?

Standard implementation typically takes 2-4 weeks from kickoff to full platform launch. This includes connecting your ad accounts and analytics properties, configuring conversion tracking, setting up dashboards and reports, and training your team. More complex implementations — involving custom data warehouse integrations, CRM offline conversion imports, or multi-region setups — can take 6-8 weeks. Our implementation team provides a detailed timeline during the scoping process.

Do you replace our ad platforms or work alongside them?

We work alongside your existing ad platforms — we don't replace them. Google Ads, Meta Ads, and other platforms continue to run your campaigns and handle auction-level optimizations. NorthScale Lab sits on top, providing unified management, cross-channel analytics, budget pacing, automation rules, and reporting that you can't get from any individual platform. Your campaigns still run natively in each ad platform; we just make them easier to manage and optimize across channels.

Is my data secure?

Absolutely. Security is foundational to our platform. We are SOC 2 Type II certified, use AES-256 encryption for data at rest and TLS 1.3 for data in transit, and maintain strict access controls with role-based permissions. All data is hosted on Google Cloud Platform with multi-region redundancy. We never sell your data, and you retain full ownership of all your marketing data at all times. Our full security whitepaper is available upon request.

What kind of support do you provide?

All customers receive email support with a 24-hour response time, access to our knowledge base, and regular platform updates. Growth tier and above adds priority support with a 4-hour response window and a dedicated customer success manager. Enterprise customers get a named account team, quarterly business reviews, strategic performance reviews, and direct access to our solutions engineering team for complex questions.

Can we export our data if we leave?

Yes — your data belongs to you. You can export all your reporting data, dashboard configurations, and automation rules at any time. Raw campaign data flows directly from the ad platforms through our platform, and you maintain full access to those source accounts independently. We provide full data export capabilities in CSV, Excel, and API formats, and our team will assist with data migration if you ever decide to transition away.

Do you offer professional services or just the platform?

We offer both. Our core product is the NorthScale Lab platform, but we also provide implementation services, data integration support, strategic consulting, and team training through our services team. We're a technology company first — we don't run campaigns for you — but our services team helps you get the most out of the platform, set up advanced configurations, and build internal capabilities. You can read more about our service offerings on the Services page.

How is NorthScale Lab different from a marketing agency?

This is the question we get most often. Agencies run your marketing for you — they're a service, not software. NorthScale Lab is a technology platform that empowers your team to run marketing better, faster, and at scale. Agencies add headcount to your program; we add leverage. With our platform, your team retains full control, builds institutional knowledge, and scales without linearly adding headcount. It's the difference between outsourcing your marketing and upgrading your marketing infrastructure.