Leadership

The People Behind NorthScaleLab

Our leadership team brings decades of combined experience building marketing programs and technology at both startups and enterprise companies.

JC

James Chen

Co-Founder & CEO

Former Head of Growth at a Series C SaaS company. 12+ years scaling digital marketing programs from zero to eight-figure budgets.

AP

Alex Park

Co-Founder & CTO

Full-stack engineer with 10+ years building martech and adtech platforms. Previously led engineering at a marketing analytics startup.

MR

Maya Rodriguez

VP of Client Strategy

15+ years in performance marketing across agency and in-house roles. Leads our client strategy and services delivery teams.

DS

David Singh

Head of Data Science

PhD in statistics with 8+ years in marketing analytics. Leads attribution modeling, forecasting, and platform analytics development.

How We're Organized

Three Practice Areas, One Integrated Team

Every client engagement draws from all three practice areas — so you get specialists, not generalists, working together on your program.

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Marketing Strategy & Operations

Channel specialists, campaign managers, and content strategists who plan, launch, and optimize programs. They're the primary client-facing team and the people who run your campaigns day-to-day. Every member of this team uses our platform as their primary work environment — so they know its capabilities inside out.

Team size: 14 specialists across paid search, paid social, content, SEO, and account management

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Analytics & Data Science

Data analysts and data scientists who build measurement frameworks, design attribution models, and develop the analytical capabilities of our platform. They work directly with client teams to answer the hard questions and ensure data quality across every integration and report.

Team size: 9 analysts and data scientists specializing in marketing measurement, attribution, and forecasting

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Software Engineering

Full-stack engineers, data engineers, and QA specialists who build, maintain, and extend our marketing technology platform. They build the integrations, the automation engine, the dashboarding layer, and everything that makes the platform work. New features ship every two weeks.

Team size: 12 engineers across frontend, backend, data engineering, and QA

Culture

What It's Like to Work With Us

We're a remote-first team spread across North America and Europe, united by a shared obsession with making marketing work better through technology and data.

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Outcome-Oriented

We measure success by client results, not hours billed. Our team structure, incentives, and platform are all designed around driving measurable business outcomes — and being transparent about when we're falling short.

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Builders at Heart

Everyone on the team builds things — whether it's campaigns, dashboards, analytics models, or platform features. We'd rather solve a problem with software than work around it manually, and that mindset shapes everything we do.

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Always Learning

The marketing landscape changes constantly, and we invest heavily in staying ahead. Regular training, internal knowledge sharing, and conference attendance are built into how we operate — so our clients benefit from the latest thinking.

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Radically Transparent

We tell clients what's working and what isn't, every single week. No sugarcoating, no hidden fees, no black box methodology. If a campaign is underperforming, you'll hear about it — along with our plan to fix it.

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Work-Life Balance

Great marketing work doesn't come from burnt-out teams. We operate on sustainable schedules, respect time zones, and encourage time off. Low turnover means consistent teams for our clients and better long-term results.

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Remote-First

We've been distributed since day one, with team members across the US, Canada, UK, and EU. That means we can hire the best people regardless of location — and provide coverage across multiple time zones for our clients.

Want to Work With Our Team?

Whether you're looking for a strategic partner or just want to learn more about how we work, we'd love to hear from you.

Get in Touch