NorthScaleLab Inc. ("NorthScaleLab," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or engage with our services. Please read this policy carefully. If you do not agree with the terms, please do not access our website or services.
1. Information We Collect
We collect information you provide directly to us, information collected automatically when you use our services, and information from third-party sources.
1.1 Information You Provide
- Contact information: name, email address, company name, phone number, and job title when you fill out forms or contact us.
- Account information: username, password, and profile details when you create a platform account.
- Payment information: billing address and payment details processed through our secure payment processors.
- Communications: messages, support requests, and feedback you send to us.
1.2 Information Collected Automatically
- Device and usage data: IP address, browser type, operating system, referring URLs, pages visited, and time spent on our website.
- Cookies and similar technologies: as described in our Cookie Policy.
- Platform usage data: features used, campaigns managed, and performance metrics when you use our marketing platform.
1.3 Information from Third Parties
When you connect third-party advertising platforms (such as Google Ads, Meta Ads, or analytics tools) to our platform, we receive data from those services as authorized by you. This may include campaign data, performance metrics, audience data, and account information necessary to provide our services.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide and maintain our services: operating our platform, managing accounts, processing transactions, and delivering requested services.
- To improve our platform: understanding how users interact with our product, developing new features, and optimizing performance.
- To communicate with you: responding to inquiries, sending service updates, providing customer support, and sharing relevant product information (with your consent where required).
- To ensure security: protecting against fraud, unauthorized access, and other security risks.
- To comply with legal obligations: meeting regulatory requirements, responding to legal requests, and enforcing our terms.
- For analytics and reporting: generating aggregated, anonymized insights about marketing performance for our clients and for product improvement.
3. How We Share Your Information
We do not sell your personal information. We may share your data in the following circumstances:
- Service providers: with trusted third-party vendors who perform services on our behalf, such as hosting, payment processing, analytics, and customer support tools. These providers are contractually required to protect your data.
- With your consent: when you explicitly authorize us to share information with third parties, such as connected advertising platforms.
- Business transfers: in connection with a merger, acquisition, or sale of assets, where data may be transferred as part of the transaction.
- Legal requirements: when required by law, court order, or government request, or to protect our rights, property, or safety.
- Aggregated or anonymized data: we may share aggregated, non-personally identifiable information for industry analysis, marketing, or other business purposes.
4. Data Security
We implement industry-standard security measures to protect your personal information, including encryption at rest and in transit, access controls, regular security audits, and secure data center infrastructure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
5. Data Retention
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention period depends on the type of data and the purpose for which it was collected. Client platform data is retained for the duration of the service agreement and for a limited period thereafter for backup and legal purposes.
6. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information:
- Access: request a copy of the personal information we hold about you.
- Correction: request correction of inaccurate or incomplete data.
- Deletion: request deletion of your personal data, subject to legal exceptions.
- Restriction: request restriction of processing under certain conditions.
- Data portability: request transfer of your data to another service.
- Opt-out: unsubscribe from marketing communications at any time using the link in our emails.
To exercise these rights, please contact us at [email protected]. We will respond to valid requests within 30 days.
7. International Data Transfers
As a global company, we may transfer and process data in countries other than where you are located. These countries may have different data protection laws. When we transfer personal data internationally, we implement appropriate safeguards to ensure your information remains protected, including standard contractual clauses and data residency options where available.
8. Children's Privacy
Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will take steps to delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website with a revised "last updated" date, and where appropriate, by email notification. We encourage you to review this policy periodically.
10. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: [email protected]